As Baltimore’s oldest independent school, Friends School stands apart for its Quaker values and deep commitment to community and education. When they brought us on board, the goal was clear—translate their mission into visuals that would set them apart from other private schools.
We started by immersing ourselves in their community—touring the campus, meeting students and faculty, and working closely with their communications and development teams. The result was Experience Friends, an engaging viewbook and croresponding microsite that offered prospective families an inside look at the school’s culture and values.
Since then, our collaboration has grown to include a full refresh of Friends’ marketing materials. From admissions and development campaigns to viewbooks, infographics, campus signage, and Pay-Per-Click (PPC) campaigns, we’ve helped ensure a cohesive and compelling brand experience.
