Coming off of a successful but politically challenging 6-year term as Baltimore’s Mayor, Stephanie Rawlings Blake was looking to reinvent herself on the national level as a consultant and television commentator. Taking on her initials as her personal brand, we created a logo and visual identity that set her apart in the traditionally staid political arena. Specially crafted messaging brought her personal and professional side together in a bold, engaging look.
“As a new entrepreneur, I was anxious about creating a corporate identity that would convey the ambitions of my endeavor. I met with 2fold and was blown away. They get it. They got me. They created a logo and web presence that captured my vision better than I could have ever imagined. 2fold is amazing!”
— Stephanie Rawlings-Blake, Former Mayor of Baltimore