Data Networks has been one of the Mid-Atlantic’s premier technology solution providers in the education, government, and health care sectors for over 30 years. When the company recently branched into the private sector, it needed a brand refresh that would better speak to its new audience while not alienating the existing client base. The result was an identity that had roots in the old brand but was better-equipped to handle the company’s expanding solution set. A custom icon library and color-coded collateral make this an easy task.

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