Consider a wine glass. Its shape allows for optimum aroma and aeration. Its stem keeps our hands from warming the liquid inside. It is crystal clear, never obscuring or taking attention from the unique characteristics of its contents. Everything about it has been carefully considered—it doesn’t just hold wine, it holds it better. (And looks pretty good doing it, too.)
Good design is like a wine glass. It’s made with its content in mind, and delivers it in the best way possible. And just like a wine glass, it is transparent. It may look beautiful, but it never gets in the way of the real star of the show—the content.